BB
Bhuvan Bam
Sketch Comedy, Characters, Relatable Everyday Humor
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PLACEHOLDER CLIENT
PLACEHOLDER COPY. A national FMCG brand wanted festive reach. We argued for depth instead of spread, and ran the season through a single creator whose audience already treated the category as part of the occasion.
The numbers
How it was built
How Sociollico engineered the PLACEHOLDER CLIENT campaign, from the brief we were handed to what actually happened.
PLACEHOLDER COPY. The brand had festive budget and no festive relevance. Previous years had spread spend across a dozen creators and produced a dozen forgettable posts.
PLACEHOLDER COPY. One creator, the whole season. Enough budget in one place to fund something that looked made rather than booked.
PLACEHOLDER COPY. Six pieces over five weeks, shot in the creator's own format, scheduled around their calendar rather than the media plan.
PLACEHOLDER COPY. Engagement held through the final piece instead of decaying after the first, and the brand finished the season as part of the creator's own festive canon.
“Sociollico didn’t just source influencers for us; they curated cultural ambassadors who treated our brand with rare aesthetic reverence and genuine voice”
Creators on this campaign
Bhuvan Bam
Sketch Comedy, Characters, Relatable Everyday Humor
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PLACEHOLDER CLIENT
PLACEHOLDER CLIENT
PLACEHOLDER CLIENT
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Or something nothing like it. We work across comedy and ten other categories.
Case study published November 2025. Discipline: Comedy.