PLACEHOLDER CLIENT
A festive launch built around one creator, not twelve
Comedy
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PLACEHOLDER CLIENT
PLACEHOLDER COPY. A new entrant in a crowded category. Rather than outspend the incumbent, we went narrow: three creators, one audience, one claim.
The numbers
How it was built
How Sociollico engineered the PLACEHOLDER CLIENT campaign, from the brief we were handed to what actually happened.
PLACEHOLDER COPY. An incumbent with ten years of share of voice and a marketing budget several times the size.
PLACEHOLDER COPY. Do not fight for the category. Take one sub-audience completely.
PLACEHOLDER COPY. Three creators with heavily overlapping audiences, deliberately, so the same people saw the same claim three times from three trusted sources.
PLACEHOLDER COPY. Prompted awareness in the target sub-audience passed the incumbent inside two months.
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PLACEHOLDER CLIENT
PLACEHOLDER CLIENT
PLACEHOLDER CLIENT
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Or something nothing like it. We work across fashion and ten other categories.
Case study published May 2025. Discipline: Fashion.